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The marketing or communications team for each institution determines branding guidelines including logo usage for Â鶹ÊÓƵÏÂÔØ-affiliated websites and applications.

Resources for logo approval and branding guidance

Â鶹ÊÓƵÏÂÔØ logos are available for Â鶹ÊÓƵÏÂÔØ faculty, staff and students to use on official Â鶹ÊÓƵÏÂÔØ digital properties or on external websites with special permission. It is important that Â鶹ÊÓƵÏÂÔØ logos be used appropriately and appear consistently across all Â鶹ÊÓƵÏÂÔØ websites, applications, social media and digital communications to properly promote the Â鶹ÊÓƵÏÂÔØ brand and help users easily identify Â鶹ÊÓƵÏÂÔØ institutions in the digital universe.

Â鶹ÊÓƵÏÂÔØ website and application mastheads often include the institution’s logo and persistent site-wide navigation.  Mastheads should use an approved Â鶹ÊÓƵÏÂÔØ institution logo in the upper left of a main navigation bar, and this logo should link to the institution’s home page. As a reminder, all web applications through an external vendor require a contract with ET&S Software Development or approval from a Dean. 

Guidelines for all logos

• Â鶹ÊÓƵÏÂÔØ logos may only be created by an institution’s marketing or communications department and cannot be altered in any way.
• To request the creation of a Â鶹ÊÓƵÏÂÔØ logo configuration with your department or entity name, contact your institution’s marketing or communications department.
• Adhere to your institution's brand guidelines for logo requirements on sizing, clear space, placement and background

Â鶹ÊÓƵÏÂÔØ logos on external sites

You are strongly encouraged to use the tools Â鶹ÊÓƵÏÂÔØ offers for building websites. However, if you are a member of the university community, you may choose to create an external site about your individual or club's approved university system activities. You may then request permission to use a Â鶹ÊÓƵÏÂÔØ logo and name on your site.

Using an institution's name and logo

To receive permission to use a university system logo and name on an external site, you must be either:

• A Â鶹ÊÓƵÏÂÔØ faculty or staff member using the site ONLY to promote your individual approved Â鶹ÊÓƵÏÂÔØ activities, such as Â鶹ÊÓƵÏÂÔØ-affiliated research
• A Â鶹ÊÓƵÏÂÔØ student using the site ONLY to promote the activity of a university-recognized student organization

It is not permissible to use the site for any commercial activity or display any ads. Any commercial or revenue-generating use of Â鶹ÊÓƵÏÂÔØ logos or names must be approved through your institution's marketing or communications department.

Support

For support for logo usage and branding guidelines, please contact your institution’s marketing or communications department.

Responsibility for content

Â鶹ÊÓƵÏÂÔØ logos on Drupal Â鶹ÊÓƵÏÂÔØ websites are maintained by ET&S. For non-Drupal Â鶹ÊÓƵÏÂÔØ websites, proper usage of the logo is the responsibility of the site owner and must comply with all logo requirements. For external sites, site owners are responsible for getting permission in writing for using a Â鶹ÊÓƵÏÂÔØ logo.

External sites may use a Â鶹ÊÓƵÏÂÔØ logo, but they are created by members of the university community acting as individuals rather than as official representatives of the Â鶹ÊÓƵÏÂÔØ. As such, external sites may not be used as the official website for any Â鶹ÊÓƵÏÂÔØ college, school, institute, department, or administrative or service unit. Site owners are solely responsible for the site and its contents.